Amazon Prime Day 2017 was a success, with sales growing over 60% since 2016. In addition to the growth in sales, more than seven times as many Alexa-products were sold compared to last year. The most common Amazon gadget was the new Echo Dot. While the record sales were great for Amazon, their main focus was to sign more members. About 73% of people who sign up for the free trial end up converting into paying customers. Amazon has big promises for Prime Day next year. We can’t wait to see what they come up with for 2018.